Vicinity software is proud to announce the launch of our vertical branding, VicinityFood!
Why The New Branding?
Our software is unique just like each one of our food manufacturing clients. VicinityFood aims to help businesses operate with ease, produce superior products, and drive smart growth with a software system that accommodates the complexities of formula-based manufacturing. With our new VicinityFood branding, we wanted to convey the uniqueness of recipe-based manufacturing within the food space and our dedication to delivering a comprehensive software solution that grows with your business.
Our Direction
The geometric mark of VicinityFood is an abstract illustration of corn, which is an essential staple in the food industry. It also signifies energy, protection, and prosperity.
Vicinity software has been an active solution in food and batch processing industries since our foundation in 2001. The VicinityFood brand provides additional resources in the form of structured projects and community for our clients to experience. It’s a channel for food manufacturers to easily identify with, and for our team to communicate in the most effective and specific manner. Some of the unique elements for food include practices around lot traceability, compliance reporting (FDA Regulations), quality testing and procedures, as well as how batches can be scheduled, particularly if a common allergen such as nuts are present.
We wanted our new branding to convey everything VicinityFood stands for. It had to be, first and foremost, apparent that our software solution caters to recipe-based manufacturers in the food space, that we know the complexities involved in your processes, that we are dependable partners, and above all else, we are client-oriented.
We hope you like this new look for VicinityFood! Stay tuned for more updates—like a brand new website. We continue to try to better serve our users in recipe-based manufacturing with a scalable, software system that accommodates the complexities of formula manufacturers.